LiftMaster
Automatic Garage Door Lock
360 Campaign
INSIGHT:
During testing for a new opener it was discovered that homeowners responded positively to the sound of the deadbolt lock accessory engaging.
SOLUTION:
A campaign highlighting the sense of security derived from the noise produced by the lock, targeting LiftMaster’s Security First segment in specific high-crime and hurricane-prone geographic locations.
Broadcast Video & Radio | Consumer Print Ad | Trade Ad | Geo-Targeted Banner Ads | Dealer Launch Kit | Social Media | B2C & B2B Collateral
RESULTS:
The campaign resonated with their target consumers, ultimately helping LiftMaster dealers to lock in more sales. And it secured a closer partnership between the agency and client.
87MM impressions
140K page visits
12MM online video views (83% completion rate)
172 TV spots on HGTV
6K LiftMaster Ultimate Uplift Pandora Radio station adds
2018 MUSE Creative Awards—Platinum | Product Launch
2018 MarCom Awards—Platinum | Product Launch
Credits
Creative Director: Kat Tushim
Copywriter: Dave Woods
Art Directors: Lisle Cameron, Will Carter
Digital: Doug Osborne
Producer: Ellen Israel
Editor: David Huettner
Agency: Upshot
As AOR for LiftMaster, Upshot was involved in virtually every marketing initiative. Working on this team, I had the unique experience of writing for elements at every channel in the supply chain, from manufacturer to distributor to dealer to consumer—communicating different product benefits to various targets.
And even managed to win awards for some of the work.