TARGET:

Worth the Best—Affluent homeowners engaged in home purchase decisions. They’re heavily focused on features, accessories, and connectivity, and value technology as a way to make things easier.

 

INSIGHT:

Our target will upgrade in-home devices if they believe they’ll get more ‘value’ from them. But they don’t think of upgrading their garage opener because they don’t see a benefit.

 

INSPRING IDEA:

The MyQ Smart Garage Hub is the easiest way to manage the comings and goings moments of their home.  

 

RESULTS:

Working towards a tight deadline, our team worked tirelessly and creatively to deliver work that we would be proud of. After pitching a number of concepts, “Easy Dad” was selected as the perfect way to showcase the product benefits in a way that would best resonate with the target. Quick storyboarding, casting, and location scouting culminated in a full L.A. commercial shoot. A mix of studio and in-house production came together to create a compelling video that delighted the client and further bolstered the client/agency relationship.

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Credits

Creative Director:   Bill Fogarty

Copywriter:             Dave Woods

Director:                   Justin Corsbie, Synthetic Pictures

Producer:                Ellen Israel

Editor:                      David Huettner

Agency:                   Upshot