BACKGROUND:

Despite Best Buy dedicating resources across many corporate responsibility efforts, consumers had low awareness and were unfamiliar with any specific initiative. Flat media budgets added to the challenge. 

​

INSIGHT:

Personal stories and showing the impact of a brand's causes are most important to consumers. When choosing between two brands of equal quality and price, 90% of shoppers would likely choose the cause-minded brand. 65% of consumers say it's important that companies actively promote diversity and inclusion in their own business or society as a whole. 
 

SOLUTION:

A holistic evergreen approach that is authentic and relevant year-round. The More Of This. campaign celebrates all humans and amplifies the voices of changemakers in the tech space. Personal stories are shared and significant events are highlighted during key cultural moments.  

 

Content Series | Partner Interview Videos | Social Media | Website & Email Content 

 

​

Credits

Creative Director:      Tasha Frey

ACD:                             Miranda Woehrle

Copywriter:                 Dave Woods

Art Directors:              Ron Linehan

Producer:                    LaToya Yeargans

Editor:                          Grey Ghost

Agency:                       Wunderman Thompson